Devurai Success Stories: Our Web Development Case Studies

Project duration: 2 months

About the client:

Our client is a publishing company that operates a network of newspapers and online media platforms. They work with a diverse range of businesses to sell ad spaces across these platforms, but their existing workflow had limitations in flexibility and visibility. By implementing a centralized ad management system, they now have the tools to enhance ad sales and streamline management across multiple publications.

Problem client faced:

The client owns several newspapers and online resources where businesses can buy ad spaces. However, each sales rep could only sell ads for one specific resource, limiting their ability to offer a full range of options to clients. Plus, with ad orders tracked only in a Google Doc, managing and overseeing ad sales was complicated and inefficient. They needed a system that would allow sales reps to see all ad resources in one place and to manage ad orders smoothly across multiple platforms.

Our solution:

We built a custom ad management platform that centralizes all the client’s advertising resources, allowing sales reps to offer ad spaces across multiple publications. The system also organizes customer data and tracks all ad orders, giving the client a complete view of their ad sales operations. This approach lets sales reps offer clients multiple options, boosting ad sales and providing the client with better control and insight into ad placements and billing.

Key features:

Effortless Customer Management

A dedicated page allows reps to quickly create or update customer profiles during the ad order process. We also included an option to bulk-import customer data via CSV, making it simple to keep the database current.

User-Friendly Ad Order Creation Flow

With an intuitive step-by-step ordering process, sales reps can easily explore all available ad options across resources, set custom pricing, and view the total payable amount at a glance. This makes the order process smooth and helps to prevent errors.

Comprehensive Ad Order Management

Our platform provides robust tools for managing orders—reps can generate invoices with one click, repeat orders, export lists of ad orders, and easily search and filter through orders to find what they need. This level of organization makes ongoing ad management efficient.